10 October 2014

10:00-10:30

Registration

10:30-10:45

Welcome

The stability of your Corporate Client customer base -
a regular Management Team agenda item ?
Pim Braat will introduce the topic of today.

10:45-11:30

Understanding B2B Relationships

John O'Connor will discuss how to persuade your corporate clients to stay with you, and provide more referrals for new business

11:30-12:00

Net Promoter Score - Is it the right metric for my Business ?

Using case studies, John O'Connor will discuss how NPS should, and should not be used in a B2B customer retention programme

12:00-13:00

Informal B2B Networking Lunch

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13.30: Start of general museum tour (optional)