Deep-Insight was set up in 2000, following several years of extensive scientific research into the drivers of customer retention and employee performance in B2B business environments.

Having analysed the success factors of several hundred European companies over a period of nearly 10 years, Deep-Insight’s founders developed and built the customer retention and employee performance engines that form the basis of our online relationship assessment services. These tools and methodologies form the basis of the Customer Relationship Quality (CRQ™) methodolgy.

In 2014, Deep-Insight incorporated Net Promoter Score (NPS) into its customer methodology, resulting in the Deep-Relationship-NPS methodology.

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John O’Connor (CEO Deep-Insight)

John has 30 years experience in customer management and sales. John was an Associate Partner with Accenture in London and subsequently led their CRM practice in Dublin. John holds an engineering degree from Trinity College Dublin and an MBA from the London Business School. He has authored several books on marketing. John has lived and worked in South Africa, Middle East, UK and Ireland.

Pim Braat (Regional Manager – Benelux Deep-Insight)

Pim is a seasoned sales executive who joined Deep-Insight from Experiensus, a company that he co-founded to market Deep-Insight’s services in the UK. He held a variety of strategic sales, marketing and client relationship management functions with Shell Services International, Shell Chemicals and General Electric Plastics over a period of 25 years. Pim holds a Masters degree in Chemical Engineering from the University of Delft in the Netherlands.


Pim Braat

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