Who should attend

This event is designed to help everyone in your business interested in understanding what drives long-term corporate business relationships.

If any of the following statements is true, you should attend.

  • as Managing Director, I want to know what makes our key Corporate Clients commit to a long-term relationship with us, and whether any key clients are likely to defect in the next 12 months

  • as Sales Director, I want an objective measure of whether my Account Managers are building long-term relationships with their clients so that we can achieve our sales targets in 2015 as well as in 2014

  • as Marketing Manager or Customer Experience Manager, I support our Business Unit by providing Corporate Client insight data, but I am finding it difficult to make it relevant to the sales and account teams

  • as a Member of the Management Team, I have heard about this Net Promotor Score benchmark but I want to know if it applies to a B2B company like ours