Business Expansion Bootcamp

Business Expansion Bootcamp

06 June 2019

09:00 - 09:30

Check-in

09:30 - 10:00

Introduction to Business Expansion Bootcamp

  • Who are you and why are you here?
  • Why is the Dutch market important for you right now?
  • Mutual expectations of today
10:30 - 11:30

Value proposition and Dutch target clients/market - WeGrow

Tool: value proposition

  • Map your typical overall clients pains/gains and your products pains/gains
  • Who would be your ideal Dutch client? Why?
  • Leverage insights on value proposition with opportunities on the Dutch market

Result: First targetlist (10) with Dutch customers

11:30 - 12:00

How to approach Dutch customers/partners - part a) - WeGrow

12:00 - 13:00

Dutch lunch

  • Apply: approach target partner the Dutch way during lunch
13:00 - 14:00

How to approach Dutch customers/partners - part b) - WeGrow

Tool: The Culture Map

  • Understand differences in business culture
  • Understand the (Dutch) business culture
  • Apply: Approach target customers the Dutch way and send a LinkedIn request.

Result: Contact with (first) Dutch potential customer(s). 

14:00 - 16:00

Dutch Go To Market (GTM) strategy - Wegrow

Tool: The Internalisation Canvas

GTM Strategy for the Dutch market:

  • Marketing & Sales
  • People
  • Value proposition
  • Legal
  • Partnerships
  • Product localization

Result: Dutch GTM Strategy

16:00 - 17:00

Plan for validation and growth - WeGrow

Tool: WeGrow 100 days expansion plan

Plan your Dutch expansion plan:

  • GTM Strategy
  • Product localisation
  • Customer visits
  • Where do you need support from? The Hague Business Agency, partners, ...

Result: NL Kickstart plan for sustainable growth

07 June 2019

08:30 - 10:00

Country manager breakfast

  • Sharing insights in how to succesfully enter the Dutch market by experienced country managers

Experienced country managers will join us during a casual breakfast session and share their experiences on business expansion to the Netherlands.

10:00 - 11:30

Expansion, the practicalities - Bird & Bird

Bird & Bird is an international law firm with a focus on helping technology companies and organisations being changed by technology. With over 1300 lawyers in 29 offices across Europe, the Middle East, Asia-Pacific and North America, we're ready to help you wherever you are in the world.

This workshop will provide more detailed insights in:

  • How to structure your business;
  • IP: do you need to protect your ip and how to do it;
  • Taxation: implications, obligations and benefits.
11:30 - 12:30

Build your team - LevelUp Ventures

Hiring tech teams for your scaleup or startup is tough. Levelup ventures is an expert in helping international scaleups to build and scale their teams. As your in-house recruiters, they will share some insight in how they turn your scaleup into a hiring machine

Workshop will provide more detailed insights in:

  • How to build your team successfully
  • Access to talentpools
  • HR and Payrolling
12:30 - 14:30

Dutch lunch

Meet relevant ecosystems during a casual lunch break.

14:30 - 17:30

Business Matchmaking

TekDelta Matches at the Beach

This is a matchmaking event by TekDelta. TekDelta organizes high-quality one on one meetups between startups and leading Dutch organizations who are looking to innovate. At this matchmaking session, startups and scale-ups get to connect with the innovation managers of leading organizations.

congress registration
 congress registration