Business Expansion Bootcamp

Business Expansion Bootcamp

Thu 06 june 2019

09:00 - 09:30


09:30 - 10:00

Introduction to Business Expansion Bootcamp

  • Who are you and why are you here?
  • Why is the Dutch market important for you right now?
  • Mutual expectations of today
10:30 - 11:30

Value proposition and Dutch target clients/market

Tool: value proposition

  • Map your typical overall clients pains/gains and your products pains/gains
  • Who would be your ideal Dutch client? Why?
  • Leverage insights on value proposition with opportunities on the Dutch market

Result: First targetlist (10) with Dutch customers

11:30 - 12:00

How to approach Dutch customers/partners - part a)

12:00 - 13:00

Dutch lunch

  • Apply: approach target partner the Dutch way during lunch
13:00 - 14:00

How to approach Dutch customers/partners - part b)

Tool: The Culture Map

  • Understand differences in business culture
  • Understand the (Dutch) business culture
  • Apply: Approach target customers the Dutch way and send a LinkedIn request.

Result: Contact with (first) Dutch potential customer(s). 

14:00 - 16:00

Dutch Go To Market (GTM) strategy

Tool: The Internalisation Canvas

GTM Strategy for the Dutch market:

  • Marketing & Sales
  • People
  • Value proposition
  • Legal
  • Partnerships
  • Product localization

Result: Dutch GTM Strategy

16:00 - 17:00

Plan for validation and growth

Tool: WeGrow 100 days expansion plan

Plan your Dutch expansion plan:

  • GTM Strategy
  • Product localisation
  • Customer visits
  • Where do you need support from? The Hague Business Agency, partners, ...

Result: NL Kickstart plan for sustainable growth

Fri 07 june 2019

08:30 - 10:00

Country manager breakfast

  • Sharing insights in how to succesfully enter the Dutch market by experienced country managers

Experienced country managers will join us during a casual breakfast session and share their experiences on business expansion to the Netherlands.

10:00 - 11:30

Expansion, the practicalities

Bird & Bird is an international law firm with a focus on helping technology companies and organisations being changed by technology. With over 1300 lawyers in 29 offices across Europe, the Middle East, Asia-Pacific and North America, we're ready to help you wherever you are in the world.

This workshop will provide more detailed insights in:

  • How to structure your business;
  • IP: do you need to protect your ip and how to do it;
  • Taxation: implications, obligations and benefits.
11:30 - 12:30

Build your team

Hiring tech teams for your scaleup or startup is tough. Levelup ventures is an expert in helping international scaleups to build and scale their teams. As your in-house recruiters, they will share some insight in how they turn your scaleup into a hiring machine

Workshop will provide more detailed insights in:

  • How to build your team successfully
  • Access to talentpools
  • HR and Payrolling
12:30 - 14:30

Dutch lunch

Meet relevant ecosystems during a casual lunch break.

14:30 - 17:30

Business Matchmaking

TekDelta Matches at the Beach

This is a matchmaking event by TekDelta. TekDelta organizes high-quality one on one meetups between startups and leading Dutch organizations who are looking to innovate. At this matchmaking session, startups and scale-ups get to connect with the innovation managers of leading organizations.

congress registration
 congress registration