Chances and challenges



Scotland has a population of 5.3 million and a surface area 2 times the size of the Netherlands. Due to a relatively low population density, the distance to care is often large. Scotland is therefore looking for digital health solutions to bring care closer to the patient.

In addition, Scotland is a perfect location to serve as a pilot region for care concepts in rural areas. Consider, for example, a (care) drone for drug distribution for rural areas in India or Africa. Scotland has a Western research infrastructure to test such solutions in similar circumstances as in rural areas, meaning vast, difficult-to-access areas where there is not always a well-functioning internet network.



England has a population of 54.3 million and is one of the largest healthcare markets in Europe and in the United Kingdom the largest NHS region. It is also a market with large pressure on budgets. The Five Year Forward View and Personalised Health and Care 2020 describe the transformation needed across the health and care system to ensure NHS remains sustainable and of high quality. Both these national publications and local Sustainability and Transformation Plans emphasise that excellent use of information and technology is fundamental to this transformation.

By digitalising health systems the NHS wants to provide clinicians with more timely access to accurate information, support service change to help improve health for all and provide patients with better access to their records and support service change which will improve health for all. Digital Health companies that can contribute to these challenges and lower costs of healthcare have many opportunities in England.