SMART CULTURE is about creating a world of wealth by turning creativity into valuable innovations.The concept of Smart Culture is key to the creative industries as it introduces essential values into the development of new services, products and brands through cultural research.

Topics are: Gaming, Media and Entertainment, Arts, Heritage, Design, Film and Music.

Designers and researchers from the cultural and creative community are invited to join us on this inspiring afternoon of lectures, unlocking the creative industries research roadmap for SMART CULTURE and its main research questions. Participants can join in the discussion after the presentations and reflect on the NWO Creative Industries Roadmap.

Subscribe here (due to amount of registrations, it is only possible to register for the waiting list)

Moderator: Janneke van Kersen (NWO coordinator creative industries)



The human interface

14.00 – 15.15

Opening & introduction to Roadmap SMART CULTURE, Dr. Cas Smithuijsen (NWO, board NWO Humanities)

Contemporary Art as Critical Research Center of Visual Communication in Society, Dr. Helen Westgeest (Leiden University)
Innovating heritage: cultural institutions and new digital practices, Dr. Annika Richterich (Maastricht University), Dr. Karin Wenz (Maastricht University)
(Sm)Art Audiences. Aesthetic knowledge as a key condition for a smart society, Prof. Dr. Katia Kwastek (VU Amsterdam)

15.15 – 15.45


15.45 – 17.00

LectureCreative Industries: Opportunities for the Humanities, Dr. Martijn de Waal (UvA,University of Amsterdam)

Interview and panel discussion Moderation drs. Annemarie Bos (Director NWO Humanities), with Prof. dr. Elisa Giaccardi (TU Delft), Susanne Bron - van der Jagt  (Level Accoustics), Berend Schans (VNPF/POPcoalitie), dr. Tamara Witschge (RUG, Rijksuniversiteit Groningen), Henk Luinge (XSENS)
Interactive discussion with participants led by Patricia Alkhoven (CLICKNL | CULTURAL HERITAGE)




participants registration
 participants registration