BUILT ENVIRONMENT 

THE FUTURE OF THE ARCHITECTURAL PROFESSION

Daniel Libeskind, not an architect.

Due to societal changes and the financial crisis, the  architect’s professional field has experienced  major changes. FuturA analyzes and develops business and organizational models for the architecture sector. Results from this project should lead to a greater understanding of these changes, and provide opportunities for the future.

During the first two years of FuturA, valuable insights on the current situation of services provided by architects were gathered , based on interviews and detailed case studies. In the following two years, these results will be further evaluated  and translated into recommendations for the future.

At DRIVE, FuturA will present their preliminary results and an important first step will be made for the translation of this research into practice.

THE FUTURE OF THE ARCHITECTURAL PROFESSION 
During this inspiring session, the FuturA research team will present their results. Chair Nathalie de Vries (MVRDV) and Director Fred Schoorl of the Royal Institute of Dutch Architects (BNA) will reflect on the results and present their vision on the future of the architectural profession. Peter Russell (Delft University of Technology), Dean of the Faculty of Architecture and the Built Environment, will share his view on the consequences for architectural education.  After these thought-provoking presentations, there will be an interactive discussion with all participants – architects, researchers, building partners, policy makers - on the three major FuturA themes: architectural identity and entrepreneurship, value creation and capture by architectural firms, and architectural roles in networks. What are the implications and recommendations for running a successful firm of architects?

ABOUT THE FuturA RESEARCH PROJECT
Research shows that architects are increasingly  taking on new roles. In these new roles, they  act as system integrators, product developers, process managers or network coordinators. Architects need to reposition themselves in their professional relationship with clients, contractors and users, in order to secure  a healthy business future. They will need different skills to adopt to the changing revenue and organizational models.


The FuturA project (future value chains of architectural services) analyses existing and develops new revenue and organizational models for the architectural field. The FuturA partners are the Royal Institute of Dutch Architects (BNA), De Zwarte Hond, EGM Architects, IAA Architects, JHK Architects, Rothuizen, Ballast Nedam, Havensteder and the Dutch Government Buildings Agency and researchers from the Delft University of Technology and the Radboud University Nijmegen.

 

 PROGRAM 

 BLOCK 3 | POLL & TALKS
 13:30 - 14:30

Re-engineering the architect
Architects are getting more creative in serving new markets and developing alternative services and business models. As a profession it is important to discuss and monitor the future role of architecture firms with architects, commissioners, users and building partners in the value chain. A quick opinion poll with the audience.

moderator: Fred Schoorl

Key findings FuturA research project
The FuturA project (future value chains of architectural services) analyses existing and develops new revenue and organizational models for the architectural field. The major FuturA themes are architectural identity and entrepreneurship, value creation and capture by architectural firms and architectural roles in networks.

speaker: Kristina Lauche

Changing roles from an architecture firm perspective
How does an international architecture practice like MVRDV that engages globally in providing solutions to contemporary architectural and urban issues deal with the dynamics in the architecture and building industry. What does this mean for present and future talent and learning?

speaker: Nathalie de Vries

Future scenario's: technology, ecology and economy
Together with member architecture firms the Royal Insitute of Dutch Architects has developed new future scenario's for architects. This helps to inspire architecture firms to design their future strategy given the major technological, ecological and economical trends.

speaker: Fred Schoorl

Educating the next generation of architects
Both nationally and internationally TU Delft's Faculty of Architecture and the Built Environment holds a leading position in its field. What are the major challenges for architecture education to prepare future talent for architecture practice?

speaker: Peter Russell

 

 BLOCK 4 | STATEMENTS & DEBATE
 15:00 - 16:00

Provocative statements to kick off the debate
For a holistic view it's good to involve other disciplines in the discussion. Thought provoking observations of architecture from the neighbouring discipline of Industrial Engineering.

debate panel: Kristina Lauche, Nathalie de Vries & Peter Russell
speaker: Jasper van Kuijk

Debate on the future of the architectural profession
Debate with the audience on the three major FuturA themes: 
1 - How do architectural identity and entrepreneurship go together? 
2 - How to create and capture value as an architectural firm?
3 - How to stay relevant as an architect in networks?

moderator: Fred Schoorl

Wrap up: what have we heard?
Conclusions and the way forward according to the speakers and the audience

moderator: Fred Schoorl

 

 SPEAKERS  

 
KRISTINA LAUCHE
is professor and Chair of Organizational Development and Design at Radboud University.  Kristina is one of the leading professors behind the FuturA research project together with Hans Wamelink of the TU Delft. 
 

                                                           

     
 

NATHALIE DE VRIES
is an architect and urbanist. She is director and co-founder of  globally operating architecture and urban planning firm MVRDV. Nathalie is currently the chair of The Royal Institute of Dutch Architects

     
 

FRED SCHOORL
is director of the Royal Institute of Dutch Architects (BNA), that unifies more than 1200 Dutch architectural firms. Fred has 25 years of (inter)national experience in strategy, policymaking and practice of physical planning and housing.

     
 

PETER RUSSELL
is dean of TU Delft’s Faculty of Architecture and the Built Environment. Peter Russell is also Professor of Computer Supported Planning in Architecture and a founding member of the newly formed European architectural research net-work ARENA.

     
 
JASPER VAN KUIJK
is both a comedian, a writer/critic and a scientist. In the Faculty of Industrial Design Engineering he focusses on user-centered innovation. Het has published several critics about architecture.
 
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