The creative products and services of tomorrow, embedded in socio-technical systems, can make a crucial contribution to societal challenges in the context of, among others, health, security, immigration and energy supply. However, this impact, or transition, will not be easily realized and the effects of interventions with new creative products and services are hard to predict. Values and behaviors of people are not easily influenced and which impact is desired, anyway? Characterizing is the involvement of many parties (stakeholders); synchronizing the varying interests is a challenge for the creative professional.


10:00 - 11:00         limited amount of participants

Smart energy cities: an integral approach 

Energy transition is complex; how can we ensure that all the parties involved work together constructively? How can we connect technical solutions with residents’ needs and wishes? What changes behaviour in an effective way? On what scale do we need to operate?

In this workshop, we present the integral approach and practical toolkit developed in the Smart Energy Cities program for municipalities, grass root initiatives, technical advisors and service designers. We’ll work together on how to develop relevant insights into needs and social structures in a neighbourhood, and create scenarios, interventions and a transition roadmap.

Speakers: Nathalie Waser, Minouche Besters, Jeffrey Braun, Remko van der Lugt 


11:30 - 12:30

How can design address societal challenges via interventions and analyse their effect on the eco-system? What are the implications, challenges and opportunities of the transformation paradigm for the design and design research field? What is the role of technology and (big) data in realising systemic change? Which futures do social sciences and humanities foresee? And how can we go beyond incidental experiments? In this session, we explore with various experts, the challenges and opportunities designing for and realising systemic change.

Moderator: Caroline Hummels

Systemic Change: setting the stage
Caroline will explain her view on systemic change and what role design can play in transforming practices and society. She will challenge the speakers to explore the boundaries of designing for systemic change

Speaker: Caroline Hummels

Designing in the transformation economy
The world is facing complex and interconnected socio-economic and environmental challenges at a scale and impact that are increasingly threatening human civilization and life on the planet at large. In response to this, we have to rethink the way in which we consume, and how we create and distribute value. We see signals that a new paradigm – the transformation economy – is emerging. How does this change the role of design? Which principles and tools are needed to guide strategic directions and innovation addressing complex societal challenges? Reon Brand shares his learning and vision on this topic.

Speaker: Reon Brand

How to realise socially sustainable societies?
What moves citizens and how does this translate into policies that are aimed at a socially sustainable society? How to explore, inspire, develop, validate and develop ideas for socially sustainable societies, and can we test whether these ideas really works? These are the kind of questions that HET PON addresses.

Speaker: Patrick Vermeulen

Big data to support systemic change
What can the cross-section of IT and social science and humanities contribute to our societal challenges? How do people deal with new technologies and what can big data contribute to addressing these challenges? Eric van Tol shares his vision and expertise to explore the potential of design and technology for systemic change.

Speaker: Eric van Tol

Design research and wicked impact
RISE Interactive works on applied interaction design research for transformative practices: driven by design, we generate new knowledge with the aim of contributing to an ethical transformation of society. We develop experienceable prototypes, tangible propositions and engaging stories that that changes how our partners (both public and private) do what they do.

Speaker: Jeroen Peeters

Panel discussion


13:30 - 14:30

Design-research helps bridge the gap between citizens’ needs and societal issues or public service. It helps to develop services, communication and interventions that truly support the public. In this track, the audience is invited to interact with design-research methodology and discuss insights and the necessary conditions from the perspectives of sustainable food, low literacy, and the digital divide. 

Moderator: Geke van Dijk

Sustainable food
STBY recently conducted research for the Dutch government on the public’s perception of sustainable food. While this is an urgent political and environmental topic, ‘sustainable food’ is confusing and overwhelming for many people. In this interactive session, STBY introduce the co-creative and iterative methodologies they used to explore and analyse perceptions and behaviours around food.

Speakers: Shay Raviv, Sophie Knight  

Low literacy
We developed five persona types based on design-research  conducted amongst Dutch low literates. Using these personas, we developed matching methods for finding and educating these types. These methods help local organizations to find low literates and determine the drivers needed to help them take the big step to educating themselves.

Speakers: Neele Kistemaker, Petra Doelen 

Digital inclusion
Increasingly, people need to be digitally equipped to participate in society. How do people without professional or social networks deal with increasing digitalization? In our participative research, we involve stakeholders and target audiences to explore and analyse perception and experience. In addition, we formulate solutions and experiments to meet the challenges defined. Our research was commissioned by the municipality of Amsterdam.

Speakers: Christine Dedding, Rolinka Kattouw 




is partner at Stipo and works in the field of urban social innovation. Minouche has a master in political science. She is interested in the impact and opportunities of social technology on and for our changing society. Service design, comakership and multistage holder development are key to her way of working.
has a PhD in molecular biology and is responsible for foresight and socio cultural research at Philips Design.  He co-authored a paper ‘Rethinking value in a changing landscape’ that explores different socio-economic paradigms.  He focuses on projects related to socio-economic transformation.
is the co-founder of Rotterdam-based design agency Afdeling Buitengewone Zaken (A/BZ). They are active in the area of Digital Media, Interaction Design, Service Design & Social Innovation, taking a human-centered and pragmatic approach.

is Associate Professor at the Athena Institute of the VU Vrije Universiteit Amsterdam. She graduated in Medical Anthropology. Her field of interest is communication and innovation in (health)care with a strong preference for participatory action research.


Petra Doelen’s (LostLemonLab) expertise lies in exploring innovative methods for connecting people. LostLemonLab uses design-research to improve communication between local governments and its citizens. 


is professor Transformative Qualities at the department of Industrial Design at TU/e. She researches transformative practices through designing and analysing socio-technological systems in context, including frameworks, methods and tools, with a focus on embodied and complexity theories.


(Creative Strategist, Oostwest) connects organizations with the perceptions and experiences of their customers. In this way she facilitates a creative process involving all stakeholders leading to co-designed and meaningful solutions for complex societal issues.


(Muzus) is founder of service-design agency Muzus, working for public/commercial clients. She teaches design-research at TUDelft. 

Sophie spent most of her career as a journalist before returning to her field of study: anthropology. As a design researcher, she is most interested in the mental and physical health impact of the environment and everyday experiences. She conducted ethnographic research in Japan and Zimbabwe before moving to Amsterdam.
is professor of Co-Design at Utrecht University of Applied Sciences. Interested in involving people in creative design processes. Increasingly interested in researching tools and methods tools that help designers in their role as facilitators of change and transition.

is Senior Design Researcher at the Umeå Studio of RISE Interactive in Sweden. He defended his PhD titled Perpetual Perspectives in 2017 at Umeå University. Before going to Sweden, Jeroen studied Industrial Design at RMIT in Melbourne and at Eindhoven University of Technology.

Shay Raviv is a graduate of Design Academy Eindhoven. She is interested in design which facilitates the creation of meaningful experiences and services that impact people and places. In addition to STBY, she also works as a project designer at De Voorkamer (, a meeting place for people living in refugee centres in Utrecht. 

is currently Director of the Fontys Expertise Centre Big Data, CTO of Advanced Programs, Manager at Floridata (independent data platform in horticultural industry) and was recently, driver of ICT breakthrough Big Data - Ministry of Economic Affairs.


is director of knowledge institute Het PON. He did his PhD on consultations within organizations, and worked for many years in the field of participation. He now focuses on questions regarding living environment, social cohesion, resilience and participation.

Nathalie (Connecting-Ideas, DesignThinkingWorkshop) uses innovative design methods and research to create collaboration between stakeholders and connect organisations with the desires & needs of their users. Facilitating them to develop meaningful products, services, strategies and policies for complex issues.






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