Dear Sir/Madam,

You are invited to join us at the HR Business School event @ Venture Café Rotterdam, a collaboration between HR Business School's Graduate Department and the Research Centre Business Innovation on Thursday 22 November 2018 from 17.00 - 20.30 at Venture Café, location Groot Handelsgebouw, Stationsplein 45 A4.004, Rotterdam. 

The focus of the evening will be:

Start-up Innovation in Circular Economy: Bolayo pot- Joining forces for reducing the plastic soup

Did you know that more than 3 billion plant and flower plastic pots are consumed every year in Netherlands?

The Graduate Department of the Hogeschool Rotterdam Business School conducted a project for the BOLAYO 100% biodegradable plant pot. In this research project, experiments have taken place via multiple sales channels to retrieve customer and market insights. 

The plant pot is a product innovation of the Dutch start-up company's Plantics and WP Trading. The BOLAYO plant pot is a 100% biological alternative for regular plastic plant pots and its planned to be launched soon.

To stimulate the potential success of the BOLAYO plant pot, the project focused on the following elements:

•Gaining insights regarding the independently-validated image of the key elements for the different potential customer groups for the BOLAYO pot;

•Validation of the willingness of customers to spend more for a BOLAYO plant pot compared with a plastic plant pot;

•Determining of target markets based on research findings;

The project results will be shared during the HR Business School @ Venture Café.

You can easily register for this event by clicking the link below where you can find further information.

We look forward to welcoming you on 22 November 2018 at Venture Café.


Kind regards,


Martin Ford and Arjen van Klink