Expert Meetings [included in conference fee]
Open to Iconic Houses Members and recurring Friends of Iconic Houses
1) The American Art of Fundraising
Around the world, nonprofit organizations must increasingly seek private donations to supplement the funding they receive from public authorities. In their efforts to broaden and diversify their sources of financing, they might draw inspiration from their colleagues in the United States. This expert meeting is designed to introduce you to the factors that have helped our American counterparts achieve continued success in fundraising. It will cover key topics such as strategic planning, prospect identification, membership giving, donor cultivation, capital campaigns, corporate partnerships, planned giving and trustee involvement.
• Building a Donor Base Through Membership: A Toolkit
Amanda J. Nelson, former Deputy Director of Development, Alvin Ailey American Dance Theater, Director MFA Arts Leadership Program Virginia Tech.
Successful fundraising requires cultivation of donor relationships. This workshop explores how membership programs can facilitate the development of long-term relationships between donors and arts organizations. Together, we will discuss and explore prospect research, donor cultivation, solicitation, and stewardship.
• An Introduction to Planned Giving
John Bacon, Deputy Chief Development Officer for Planned Giving at The Metropolitan Museum of Art, New York.
Planned Giving can be a valuable part of any charity’s fundraising program and key to its long-term financial stability. Deferred gifts through donors’ estate plans or through life income arrangements allow the donor to retain significant control while alive. While more complicated, tax-driven strategies may lead to larger planned gifts, they can also be costly to implement and administer. But any charity can encourage its supporters to consider simple legacy gifts and these do not expose the charity to any significant legal or financial risk. Best practices and case studies will be covered in this session and questions encouraged.
• Fundraising in a Digital World – Digital Marketing Priorities
Erik Z. Gensler, President Capacity Interactive, New York.
It’s easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call. Board members share articles. Don't take the bait! This session, led by Capacity Interactive's President, Erik Gensler, will help you prioritize your digital marketing outlining why cultural marketers must focus on Mobile, Social Storytelling, Search, Video and Digital Infrastructure.
• Tapping into American Generosity - An Introduction for Foreign Cultural Institutions
Jean-Paul Warmoes, Executive Director, King Baudouin Foundation United States (KBFUS), New York.
In an effort to diversify their sources of funding, cultural institutions across the globe are launching campaigns targeting donors both at home and overseas. This session will provide an introduction to giving in the United States, explore key elements of the ‘American model of fundraising’, and highlight tips for foreign institutions seeking to reach out to U.S. based donors.
1:00pm Lunch by individual arrangement
2) Alternatives to the House Museum Model – 4 Case Studies
Sadly, many residential masterpieces quietly disappear as time goes by. However precious they may be, preserving them through multiple generations is never easy because they are private properties. In numerous countries worldwide, many owners of significant 20th-century houses are looking for ways to preserve this emerging heritage. These presentations are designed to suggest new strategies to ensure that the architectural integrity of such houses is secured for future generations. We give the stage to four organizations that have developed alternative approaches to the house-museum model to safeguard the residential icons of the 20th century.
Moderator is Chandler McCoy. At the Getty Conservation Institute in Los Angeles, he manages the Conserving Modern Architecture Initiative.
• Moving with the Times
Katherine Malone-France, Vice President for Historic Sites at the National Trust for Historic Preservation, Washington USA.
• Philanthropic Investments as a Strategy for Preservation
Anne Mette Rahbæk, Development Manager of Realdania Byg, Kopenhagen Denmark.
• Saving Abandoned Modern Houses on Cape Cod
Architect Peter McMahon, Founder of the Cape Cod Modern House Trust, Wellfleet USA.
• Passing Modern Japanese Heritage Houses to the Next Generation
Architect Toshiko Kinoshita, Board Director of the Heritage Houses Trust, Tokyo Japan.
|16 May, Wednesday||
Pre-Conference House Tours
This tour day you will visit the Marcel Breuer House in the Pocantico Hills of Tarrytown, Russel Wright’s home and studio 'Manitoga' in Garrison and the Roland Reisley House, a Usonian Home by Frank Lloyd Wright in Pleasantville, New York. The homes will be visited in rotation. Each shuttle will visit a different home first.
|17 May, Thursday||
Conference Day 1 [included in conference fee]
Lectures in the morning, house tours in the afternoon
Modernism on the East Coast – Philip Johnson and the Harvard Five
In the 1940s, a group of five modern architects from Harvard inspired by the Bauhaus ideas about architecture settled in the bucolic town of New Canaan, CT, where they stirred up an experimental modernist movement in the sleepy New England town. Marcel Breuer, Eliot Noyes, Landis Gores, John Johansen and Philip Johnson, established what would become a center of experimental Modern residential design. Their informal network became later known as the “Harvard Five”. Speakers will offer an insight about the role of architect Philip Johnson and the Harvard Five in the 20th century.
Philip Johnson – Portrait of the Curator as a Young Man
Keynote Address by Terence Riley.
Riley will focus on how Philip Johnson came to fall in love with modern architecture and how he influenced it as a curator at the Museum of Modern Art and as the architect in his own right.
Terence Riley is a founding partner of Keenen/Riley, well known for its architectural designs for art museums, galleries, and spaces for artists and collectors. Riley served as the Philip Johnson Chief Curator for Architecture and Design at the Museum of Modern Art (1991-2006), where he curated critical exhibitions on both historical figures as well as contemporary architects. From 2006 until 2010, Riley was director of the Perez Art Museum Miami, leading the institution through a transformative process of planning and designing a new waterfront facility. In addition to writing and researching contemporary topics, Riley is often a visiting design critic at various universities, including the University of Miami School of Architecture.
The Harvard Five: The Advent of Modernism in New Canaan
Following the keynote address will be a panel discussion moderated by our conference co-chair Hilary Lewis, Chief Curator & Creative Director at The Glass House. A renowned Philip Johnson scholar, she met the architect in 1992 and worked with him closely on books and publications, including his memoirs. She took up her current post in January 2017. Panelists are:
• John Arcbuckle, architect and President of DOCOMOMO New York/Tri-State.
• Stover Jenkins, architect and author of The Houses of Philip Johnson.
• William D. Earls, architect and author of The Harvard Five in New Canaan: Midcentury Modern Houses by Marcel Breuer, Landis Gores, John Johansen, Philip Johnson, Eliot Noyes.
Other speakers are:
• Noyes House II: Analysis of a Provocative Design
Architect Frederick Noyes, Eliot Noyes’ son, grew up in the Noyes House (1954) in New Canaan. He will analyze his childhood home and the design context alongside his father’s legacy. Designed by Eliot Noyes and included on the National Register of Historic Places, the house’s unique composition — two enclosures for public and private functions connected by an open air courtyard — remains highly provocative.
• Preservation and Progress: Preserving a National Trust Landmark for Contemporary Living
Architect Craig Bassam and Creative Director Scott Fellows own the Company BassamFellows, celebrated for its Craftsman Modern aesthetic in interiors, furniture, and lifestyle products. They are the private owners of the Hodgson House (1951), designed by Philip Johnson in New Canaan and are in the process of restoring the house meticulously.
Afternoon House Tours
The House Tours in the afternoon will lead to four private houses designed by Philip Johnson in New Canaan: the Alice Ball House, Boissonnas House, Hodgson House and culminating in a tour of Philip Johnson's own iconic Glass House. Tours of the Glass House include a 3/4 mile walk over areas of uneven, unpaved, and hilly terrain.
|18 May, Friday||
Conference Day 2 [included in conference fee]
Lectures in the morning, house tours in the afternoon
Iconic Houses in Latin America
A second theme is Iconic Houses in Latin America, the new focus of the organization’s awareness-raising efforts. Representatives of house museums from several Latin American countries will share their struggles to overcome obstacles, as well as their successful survival strategies.
Iconic houses in Latin America: the Multiple Faces of Modernity
Keynote Address by Jorge Francisco Liernur. As a Professor at Torcuato Di Tella University in Buenos Aires, Jorge Francisco Liernur was also co-curator of MoMA’s recent exhibition and book Latin America in Construction: Architecture 1955–1980. In his lecture he will explain how Modernism in residential design developed in Latin America.
Followed by presentations by heritage experts and representatives of house museums in Latin America:
• Preserving the Gems: Four Houses of Eclectic Argentine Modernity
Fabio Grementieri, architect and preservationist based in Buenos Aires, is member of the National Commission of Monuments of Argentina and Head of the Preservation Program at Torcuato Di Tella University. He presents Casa Ocampo by Alejandro Bustillo and Victoria Ocampo, Casa del Puente by Amancio Williams, Casa Curutchet by Le Corbusier and Casa en La Falda by Wladimiro Acosta.
• 'My house is my refuge' – Luis Barragán's House and Studio After the Earthquake
Catalina Corcuera Cabezut is since 2001 Director of Casa Estudio Luis Barragán in Mexico City. In 1994 Catalina became part of the Fundación de Arquitectura Tapatía Luis Barragán, in order to design a Fundraising Campaign for the restoration of the works of Luis Barragán. Under her management, the masterpieces was inscribed at the UNESCO World Heritage List in 2004. She is founder of Red de Casas Museo de México (Mexican Alliance of House Museums) and was named Honorary Architect Scholar by the National Academy of Architecture in 2015.
• Lina Bo Bardi’s Casa de Vidro: Modern Architecture in a Tropical Environment
Architect and urban planner Renato Anelli, is Board Member of Instituto Lina Bo e P. M. Bardi in São Paulo, Brazil and former director of Lina Bo Bardi's Casa de Vidro and as such overseeing the Keeping it Modern/Getty Foundation's conservation project. Anelli was a full Professor of History of Architecture and Urban Design at the Institute of Architecture and Urban Planning of the University of São Pauloand a visiting professor at Columbia University.
Afternoon House Tours
The House Tours in the afternoon will lead to Tirranna or Rayward House, one of Frank Lloyd Wright’s last grand works and to significant private houses designed by architects of the modern Harvard group, such as the Noyes House II, the family home of Eliot Noyes, the Goodyear House by John Johansen and to Richard Meier's iconic Smith House in Darien.
|19-21 May, Saturday- Monday||
Post-Conference Tours to Cape Cod and Boston area
Open to Iconic Houses members and recurring Friends of Iconic Houses
The Post-Conference House Tours to Cambridge, Cape Cod and the Boston area, will be exclusively offered to 40 attendees who are members or recurring Friends of Iconic Houses. This three day trip includes tours of five houses; on Cape Cod the Weidlinger House by Paul Weidlinger, Kugel/Gips House by Charlie Zehnder, Hatch House by Jack Hall and Chermayeff Studio and House by Serge Chermayeff. Tours on Cape Cod include walks over areas of uneven, unpaved, and hilly terrain. With the Walter Gropius House in Lincoln Massachusetts we conclude our fantastic journey.
For the latest information on the program, please consult our website.
In case any of the houses will be unavailable at the time of the tours, the tour will be substituted by an equally interesting house.
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