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Workshop Strategic marketing

Workshop: Strategic marketing 

This workshop given by Hester van Thiel. She is a partner at strategic marketing agency Branddoctors, will help you creating a clear, attractive and customer relevant positioning. 

The key focus of this masterclass is customer relevance. The session will be rather an intensive working session than a ‘lecture’. You will be stepping in the shoes of your customer!

Concepts we will tackle together, while you are applying it directly onto your own company, are:

  • Who are your target groups and how to prioritize them? (Decision making unit & Target group pyramid)
  • What truly matters to your customer?! (Empathy map)
  • Building a relevant (brand) promise

In the afternoon, there will be one-on-one sessions of 50 minutes, in which you can discuss your specific marketing related questions with Hester. 


participant registration
 participant registration