Your 1-minute elevator pitch, includes the following elements

Opening    : attract attention!

Pain          : customer & pain - who is your customer and why?/ what is their pain?

Product     : what is your solution/ value proposition/ product and how does it stand out?

Validation  : ....we validated this through XYZ....

Promise    : team/ business case/ market - show some impressive numbers

Call-to-action  : what/who do you need in your next steps?