Michiel Aulbers, ATPI Group
Martin Pietersen, Atos
Martin Pietersen joined Atos in 2007 and has assumed a number of high visibility marketing & communication positions starting with Olympic Marketing Manager, Beijing 2008, Brand Campaign Manager Global Communications and more recently Global Strategy, Brand & Content for the Atos Group. Martin worked on 6 Olympic Games in commercial and marketing roles. Additionally, to his global role he was IT service leader for the Holland Heineken House during 5 Olympic Games. Martin's expertise includes business strategy, growth marketing, brand management, mergers & acquisitions, and managing global (sport) partnerships.
|Thierry Borra, Sports Matters Consulting
Leveraging his expertise and 25 years in the sports marketing industry, Thierry Borra founded Sport Matters Consulting to provide thought leadership, strategic advice and creative thinking to organizations and people leveraging sport to create value and leave a positive impact on our society.
Prior to this, Thierry led The Coca-Cola Company’s global partnership with the Olympic Movement, including the Company’s association with the Olympic & Paralympic Games, the Olympic Torch Relay and the Youth Olympic Games.
In his twenty+ years with the Coca-Cola system, Thierry has held various general management & marketing positions in various countries and has a wealth of experience with global sporting events - including 12 Olympic Games, FIFA World Cup, Tour de France, IAAF World Championships - and sport partnerships such as Special Olympics, football clubs, stadiums & venues. In addition, Thierry has been mentoring Olympians, helping them to transition from the field of play to a new career.
|Julie Garcia Sjögrim, Canadian Olympic Committee
Senior Director, Partnerships, Business Development & Commercial Affairs at Canadian Olympic Committee
Webinar De Olympische ExperienceRegistratiewebsite voor Webinar De Olympische Experience
Sponsorreport / Arko Sports Mediaevents@sportsmedia.nl
Sponsorreport / Arko Sports Mediaevents@sportsmedia.nlhttps://www.aanmelder.nl/olympischwebinar
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