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Monika Fiby graduated in landscape ecology and landscape planning in Vienna. Her thesis "Evaluating Zoo Design - The Importance of Visitor Studies" was one of the first books about zoo design. In 2000, Fiby founded the online publication zoolex.org.

Monika Fiby has a strong theoretical background and a sound philosophy about zoo design. By using her moderation and planning skills, she assists zoos in reaching their aims regarding education, recreation, conservation and sustainability.

In her zoo design work, Fiby follows these principles:

• Attractiveness: Attractive landscapes set the stage for aesthetical experiences. An aesthetical experience is the basis for a satisfying zoo visit.
• Effectiveness: Designing with natural processes in mind is sustainable. Sustainability is cost effective in a long run.
• Flexibility: Requirements for ex-situ conservation are rapidly evolving. Designing for flexibility can answer changing needs.
• Timelessness: Nature is always attractive. Natural landscapes are the benchmarks for zoo design.