Welcome to the registration website for the GSBE Marketing - Finance Symposium at Maastricht University, October 24 2025.

Mastering today’s competitive business environment requires a new level of understanding and integration between the marketing and finance disciplines. To build a unified strategy across different business functions, it is important to provide a platform for intellectual exchange on how firms balance financial accountability and customer responsibilities. 

We are pleased to invite you to the GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University on October 24 2025.  

This fifth edition of the symposium focusses on the application of AI in Marketing and Finance (Large Language Models, Big Data, and Machine Learning).  

The symposium brings together researchers from the marketing and finance disciplines, policy makers, as well as captains of industry, to discuss recent developments and future challenges regarding the marketing-finance interface.

In order to register for the GSBE Marketing - Finance Symposium, click here.

Looking forward to see you in Maastricht, the organizers

Daniele Maria Ripani, Thomas Post, André Tomano, Joost M.E. Pennings
Netherlands

 

For questions regarding the conference please send an email to

daniele.ripani@maastrichtuniversity.nl  

 

 

 

 

 

 

 

 

 

 

Privacy statement for the GSBE Marketing - Finance Symposium

Your privacy is important to Maastricht University (UM), and we therefore exercise caution in making use of your data. UM is the data controller for your personal data. This privacy statement sets out how UM safeguards your privacy.

This document specifically concerns the processing of personal data in the context of the GSBE Marketing - Finance Symposium. UM also has a general privacy statement, available at www.maastrichtuniversity.nl, which we refer you to for more information.

Contact details

If you have questions regarding the conference, please send an email to daniele.ripani@maastrichtuniversity.nl

If you have questions about this privacy statement, want to know more about how UM handles personal data or wish to make a complaint, please contact:

Attn: Data protection officer
Maastricht University
PO Box 616
6200 MD Maastricht
privacy@maastrichtuniversity.nl

You can also send an email directly to the UM data protection officer via fg@maastrichtuniversity.nl.

Which personal data does UM process?

UM may process the following personal data in the context of the GSBE Marketing - Finance Symposium:

• Name
• Address
• Email address
• Affiliation
• Dietary restrictions

UM obtains these personal data directly from you, by signing up as a participant for this conference.

Purposes

UM processes your personal data only for communication about this conference and to register you as a participant of the conference. UM will not use your personal data for other purposes.

Legal grounds

UM processes your personal data in order to execute the contract between you and UM for your participation in the GSBE Marketing - Finance Symposium. By registering as a participant of the GSBE Marketing - Finance Symposium, you enter into a contract with UM to facilitate this conference.

Retention periods

UM retains personal data no longer than is necessary to achieve the purpose of the data processing or to meet a legal obligation. Your personal data are deleted from our systems one month after the conference.

Third-party access

UM has taken measures to ensure that only those people involved in processing your data have access to them. Your personal data are not shared with third parties, with the exception of the party whose software we use for the conference administration and payment. UM has a written agreement with this party on the processing and security of personal data. You can find more information regarding their privacy statement at https://www.aanmelder.nl/en/privacy.

Your rights

Privacy legislation gives you a number of rights with regard to your personal data. These rights are outlined below. You can find more information about these rights and how to exercise them in the general privacy statement at www.maastrichtuniversity.nl.

You have the right to access your personal data and to have those data corrected or deleted. In addition, you have the right to restrict the processing of your data, to transfer your data to another party, and to object when they are processed on the basis of a legitimate interest.

 

If you wish to exercise one of the above rights, please send an email to privacy@maastrichtuniversity.nl or directly to the data protection officer at fg@maastrichtuniversity.nl.

 

If you have a complaint about the processing of your personal data at UM, please contact us using the above contact details. You also have the right to file a complaint with the Dutch Data Protection Authority. You can find out how to do so on the website of the Data Protection Authority.