8.30 – 9.00 Welcome and registration​

09.00 – 09.30 Opening of Symposium Dr. Thomas Post and André Tomano (Maastricht University/MFX COE)​

Session 1: Practical Applications of AI in Marketing & Finance

9:30-10.10 Jon Lombardo (Founder of Evidenza)​

10.10-10.50 Alwin Harkema (Managing Director at Bank Of America)​

10.50 – 11.00 Discussion​

11.00 – 11.20 Coffee break ​

Session 2: Theoretical Applications of AI in Finance ​

11.20 – 12.00 Zihao Liu (Tilburg University)​

12.00 – 12.40 Francesco Stradi (KU Leuven)​

12.40 – 12.50 Discussion​

12.50 – 14.00 Lunch​

Session 3: Theoretical Applications of AI in Marketing

14.00 – 14.40 Marie Briere (Amundi, ULB, Paris Dauphine University)​

14.40 – 15.20 Jonas Heller (Maastricht University)​

15.20 – 15.30 Discussion​

15.30-15.50 Coffee break​

Session 4: Ethical Considerations of Applications of AI ​

15.50 – 16.30 Minou van der Werf (BISS/Maastricht University)​

16.30-17.00 Joost M.E. Pennings (Maastricht University/Wageningen University)​

17.00 – 17.15 Joost M.E. Pennings: Closing remarks ​

17:15 - Networking Reception

24 October 2025