The national Create Health programme stimulates creative industries and health & wellbeing organizations to jointly design for change. It aims for innovations that enable our children to grow up healthily, help us live a balanced life, age happily and die with dignity when the time comes. Human-centered design is a Leitmotiv for the Dutch Creative Industries and can contribute significantly to our health and wellbeing. Dutch designers of products, services, fashion and the built environment combine empathy and imagination with a drive to focus on solutions and entrepreneurship. This attitude has already resulted in a range of interesting health and wellbeing innovations, but also raises three important questions: 

1. Which public-private partnerships do we have to build in order to create impact? 2. Which conditions and skills do we need in order to implement the innovations we co-create? 3. How can the creative industries and the health & wellbeing sector sustainably benefit from the knowledge and experience that we gain in cross-over innovation projects?


 10:00 - 11:00

Our society faces a lot of challenges: a growing silver population and a decreasing amount of younger people to take care of them. Therefore, we must age healthily and manage our own care. It is possible to reduce the costs of health care in a number of ways. Meanwhile, the quality would still increase. How? By using new technologies, enhancing a paradigm shift in healthcare, introducing personalised medicine and, last but not least, by leading an active and healthy life. 

It is all about future (Dutch) health design. How will the collaboration between creatives and professionals in health & wellbeing lead to a new future?

moderator:  Anne Mieke Eggenkamp 

Keynote | The future of healthcare, self management and personalized care in a changing society
The use of technology offers cost reductions in an ageing society. How can we deal with personalized care in a changing society?
speaker: Remco van Lunteren

Crossover Innovation | Doctor & Designer
Thinking out of the box, that’s what matters in crossover innovation. What can we learn about patients by means of design thinking?

speakers: Willem-Jan Renger & Daniel Saris


 11:30 - 12:30

Two state-of-the-art cross-overs between the creative industries & health in the digital age will present their product, service or plans and talk about the collaboration between designers, patients and healthcare professionals, the role of the creative industry but also other institutions in the process, the do’s and don’ts and future plans.

moderator:  Anne Mieke Eggenkamp 

Co-creation until the pager beeps 
Speaker: Ingeborg Griffioen 

3D printing for medical goals 
Speaker: Claartje Aarts


 13:30 - 14:30

The first two research projects granted within the Create Health programme will present the solutions they developed for people with dementia to retain their independency. The aim of the block is to talk about the ambition of the projects: what are they aiming for? And secondly to discuss with the audience what is necessary to develop products with impact. 
speakers: Ben Kröse & Evert Hoogendoorn

New Call Create Health 
ZonMw & NWO will inform participants about the aim of the new Call Create Health that is coming up. They give insight in substantial knowledge that is already at hand on the three topics and, what we consider as, e-health. After the block, an informal matchmaking session is organized to find partners for this call. 

The call is about cross-over research between creative industries and health & wellbeing organizations on the following topics: 

1. How to stay independent and active with dementia; 

2. How to prevent overweight; 

3. How to diminish loneliness among the elderly. 

speaker: Inge Valstar

​moderator:  Anne Mieke Eggenkamp 


 15:00 - 16:00

A lot of e-health initiatives run (successful) pilots, but face obstacles when they want to develop and/or scale up the prototype to a market product or service. Investments needed are often too big for the small and young businesses and a lack of trust seems to hamper the 

introduction of e-health in numerous organisations. Furthermore, it is hard to find a business model in which these obstacles, and those of the complex health care system and its funding can be overcome. 

The aim of the block is finding sustainable ways to connect healthcare and wellbeing and the creative industries in order to implement e-health innovations and scale up. What actions are needed, in addition to the Create Health programme?
moderator: Anne Mieke Eggenkamp

Presentation of business cases | Health Games in the perspective of Care Organizations
The business case of two health games will be presented to the audience to start a discussion about the constraints to develop and scale up: how do we speed up e-health innovations significantly for health and wellbeing? 
speakers: Joris Arts & Paul van Geldrop

Keynote | Creative Economy and Crossovers
The concept of the creative economy can be can be applied to cross-over such as health and wellbeing. Major takeaways will be drawn from cases discussed during the day, such as: societal challenges, innovation, collaboration, impact, implementation, scaling up and business models and combined with a European perspective.

speaker: Elisabetta Lazzaro




is a hospital pharmacist and director of Healthcare Center Kersenboogerd
in Hoorn. He was awarded the 
MobileDoctors Doctorpreneur
 of the Year Award in 2016 for his role in innovations in healthcare.


is director of ProtoSpace, an innovationlab digital fabrication based in Utrecht, with 15 years of experience in innovative product development.

ProtoSpace is with UMCU and HU one of the lead partners in Utrecht3Dmedical, a fieldlab (Smart Industry Agenda), the perfect ground for 3D print and image innovation in the medical field.


is creative strategist and educator. 
Founder of EGG, partner of Caracta, creative connector at U CREATE. Her passion is to apply creative thinking and action to develop the learning potential of people and organizations. People value her for her conceptual thinking, her ability to make things happen and the unusual connections she creates between different people and seemingly unrelated fields of knowledge


is projectmanager at Coöperatie 
Mental Wealth, a national collaboration of (mental) healthcare providers in The Netherlands that develops new digital healthcare products



studied Industrial Design Engineering (TUDelft). She started her career at Enraf-Nonius. At Indes, she founded the business unit Medical Design and became partner. In 2005 she founded Panton, designers for healthcare. Currently she holds a visiting professorship at the TUDelft.


is Strategist / Gamedesigner at IJsfontein and has been working on crossovers between games, education and healthcare for over 6 years; games for prevention, therapy adherence, patient-behaviour-change and the training of healthcare professionals. Hoogendoorn has worked in the game industry for over fifteen years and was co-founder of the first game design program at the Utrecht School of the Arts. 


is lector at the HvA University of Applied Sciences in Amsterdam, and professor at the University of Amsterdam. His research and teaching focuses on ‘Digital Life’: intelligent sensor and camera systems to monitor human activities, especially in the area of health, lifestyle and public space. 


is Professor of Creative Economy at HKU University of the Arts Utrecht, where she leads a research group developing a theoretical and applied framework of “creative crossovers” to more effectively valorise the creative process in terms of impact and value at a wider societal level. Creative crossovers can be strategically planned, and as such embedded in viable business models of creative professionals and industries to innovate and co-create with other socio-economic sectors. 


is Director Strategic Alliances at UMC Utrecht. Before he joined the University Medical Center Utrecht he was member of the provincial executive board in Utrecht and started his career as an entrepreneur in flooring. His approach is cooperative, stakeholder-oriented, and sometimes unorthodox, but always oriented in the long term.


leads the Innovation Studio at HKU. This studio develops by using game, play and interactive principles and with private and public partners, prototypes of innovative products and services for education, cultural heritage, government and citizenship, and healthcare.  It adds renewal to the educational and professional practice in the creative industry and realizes innovation in the above mentioned sectors. 


is a Orthopedic surgeon UMC Utrecht and Professor of Reconstructive Medicine University Twente. 

Specialized in knee surgery dr Saris sees a wide patient population, age spread, and thus encountered the need for innovative tools for patient specific information exchange.


works at ZonMw were she is the program officer of the Create Health program. She is also the coordinator of Zorg voor innoveren, the signpost for care innovators, which is a partnership of four government organizations.                                 



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