Welcome to the event website of World Usability Day 2014: Engagement.
Join us on November 13, World Usability Day 2014 at Designlab, University of Twente, where you will participate in and enjoy an effective mix of presentations and workshops on the theme of (user) engagement. 
This annual symposium gives you insights into how the worlds of design practice and research come together to engage users during the development and use of products and services. You will also discover the latest usability methods and tools, concerning engagement.

This year's theme is Engagement. Technology, products and services are usable when they engage people. The World Usability Day 2014 programme focuses on Engagement in a user context.

User Experience Design (UX) drives user engagement in many ways. Besides simply making something easy to use, we consider areas like emotional design, gamification, delight, and persuasive technology. Users are increasingly stimulated to engage across different platforms through device-agnostic UX. Intelligent user interfaces, when effective, result in long-term user engagement. Good UX design promotes engagement between users - whether it’s about community building, project collaboration, or crowd-sourcing. Ultimately, an engaging user experience builds user trust and brand loyalty - a truly rewarding result. 

The keynote speaker is Pelle Ehn, Professor at the School of Arts & Communication, Malmö University. He lectures about Democratic Design Engagement.
The costs for participating in the Symposium are € 75 (students € 15) if you register by or before October 31This includes the presentations, participation in two workshops, lunch and refreshments. From November 1, the costs for participation will be € 100 (students € 25).
All prices above are ex. VAT
Take a closer look at the World Usability Programme and register today!
Kind regards,
Dr. Mascha van der Voort 
Symposium Chair
Prof. Daan van Eijk
Programme Director CLICKNL | DESIGN
The inspiring and recently opened DesignLab at the University of Twente is a creative and cross-disciplinary ecosystem that connects science and society through design.

World Usability Day was established to ensure that products and services become easier to access and simpler to use. Each year, more than 200 events are organized in over 43 countries around the world. On this day, professionals engage in discussions on the tools and issues central to excellent usability research, development and practice.

CLICKNL | DESIGN is the primary organisation for innovation in the Dutch Design sector and, as such, stimulates the impact of design by creating knowledge and turning that knowledge into innovations by building an open network for practitioners, industry and knowledge institutes. See www.clicknl.nl/design.

event registration
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